Most Fashionable TikTok Tendencies Proper Now are exploding in reputation, fascinating audiences with modern codecs, participating content material themes, and influential creators. This complete exploration delves into the important thing parts driving these traits, from the evolving video codecs and content material themes to the impactful methods of high influencers and the essential function of trending sounds. We’ll additionally analyze person engagement metrics, the cultural context, and the visible storytelling strategies behind the preferred movies.
Understanding these traits is important for navigating the platform and capitalizing on alternatives.
This evaluation will unravel the complicated interaction of artistic strategies, influencer methods, and cultural components which might be shaping the TikTok panorama. From understanding the evolution of trending codecs to figuring out the demographics driving sure traits, we’ll present a holistic view of what is at present fascinating customers on the platform. This in-depth look affords invaluable insights for content material creators, entrepreneurs, and anybody seeking to perceive the heartbeat of TikTok’s ever-evolving traits.
Figuring out Trending Codecs
TikTok’s ever-evolving panorama of traits is pushed by a relentless interaction of creativity and person engagement. Understanding the dominant video codecs supplies invaluable insights into the platform’s present pulse and permits for strategic content material creation. This information empowers creators to attach with audiences and capitalize on rising alternatives.
Prevalence of Trending Codecs, Most Fashionable Tiktok Tendencies Proper Now
The success of any TikTok development hinges on its capability to resonate with a broad viewers. Key components embrace relatability, novelty, and virality. Trending codecs aren’t static; they adapt and evolve based mostly on person suggestions and the platform’s algorithms. This dynamic nature necessitates a steady evaluation of the prevailing codecs to take care of a aggressive edge.
Fashionable Video Codecs
The platform is continually evolving, with new codecs rising and current ones adapting. Understanding the important thing traits of every format helps creators perceive what makes them standard and how one can replicate their success. These traits typically embrace particular visible kinds, audio decisions, or thematic parts that seize consideration.
Format Title | Description | Instance Video Description |
---|---|---|
“POV” (Level of View) | This format sometimes depicts a scene or scenario from a first-person perspective, typically creating a way of immersion for viewers. | An individual filming themselves reacting to a humorous or sudden scenario of their each day life, using a humorous and interesting tone. |
“Comedy Skits” | Brief, comedic movies that usually characteristic exaggerated characters, conditions, or dialogue to evoke laughter. | A brief video showcasing a humorous interplay between two characters, utilizing witty dialogue and exaggerated facial expressions. |
“Dance Challenges” | Movies that includes customers performing dance steps or routines to trending songs. This format encourages participation and fosters a way of group. | A bunch of people collaborating in a dance problem, synchronized and energetic, to a well-liked music, showcasing creativity within the choreography. |
“Instructional/How-To” | These movies present tutorials, explanations, or demonstrations of varied expertise or information, normally with clear directions and visuals. | A video explaining a posh idea or ability, breaking it down into manageable steps with visuals to help understanding. |
Evolution of Trending Codecs
The recognition of codecs is just not static. They evolve and adapt over time. Analyzing this evolution helps creators anticipate shifts in person preferences and modify their content material accordingly.
Format Title | Preliminary Stage | Present Stage |
---|---|---|
“POV” | Preliminary give attention to private experiences, typically with an easy narrative. | Growing use of artistic enhancing and storytelling strategies to boost engagement. |
“Comedy Skits” | Easy, typically improvised comedic eventualities. | Extra subtle scripting, character growth, and visible results. |
“Dance Challenges” | Easy dance steps to standard music. | Extra complicated routines, intricate choreography, and emphasis on creativity and synchronization. |
“Instructional/How-To” | Primary tutorials with simple directions. | Extra participating codecs, incorporating humor, storytelling, and visually interesting parts. |
Analyzing Content material Themes
TikTok’s dynamic nature necessitates a relentless adaptation to evolving traits. Understanding the core themes driving these traits supplies invaluable insights into person preferences and the platform’s evolving algorithm. This evaluation identifies key content material themes, explores their cultural underpinnings, and examines their potential longevity.
Present TikTok traits are buzzing with modern content material, and one creator persistently capturing consideration is Lauren Philips. Her participating fashion and relatable content material are a serious driver behind her reputation, considerably influencing the general panorama of trending movies. This artistic affect additional fuels the ever-evolving ecosystem of hottest TikTok traits proper now.
Main Content material Themes
TikTok’s traits typically replicate broader societal and cultural shifts. Recognizing these patterns permits for higher understanding of the platform’s attraction and the components that contribute to viral content material. Understanding these themes is essential for content material creators in search of to capitalize on present traits and for entrepreneurs aiming to successfully interact their goal audiences.
Content material Theme Breakdown
Theme Title | Transient Description | Related Hashtags |
---|---|---|
Relatable Challenges and Tendencies | These traits typically contain easy, achievable duties or artistic challenges, fostering a way of group and shared expertise. They sometimes leverage relatable eventualities or frequent struggles. | #challenges, #viral, #relatable, #enjoyable, #trending |
Aesthetic-Pushed Content material | Visible attraction performs a big function in these traits, emphasizing aesthetic parts, filters, and particular kinds. This class encompasses traits revolving round distinctive colour palettes, particular visible kinds, and complex edits. | #aesthetic, #fashion, #magnificence, #visible, #artistic |
Ability Demonstrations and Tutorials | These traits typically contain showcasing sensible expertise or demonstrating distinctive abilities. This class consists of tutorials, artistic tasks, and skill-based demonstrations. | #tutorial, #expertise, #be taught, #how-to, #diy, #artwork |
Humor and Leisure | Humor-based traits ceaselessly make the most of comedy, satire, or relatable conditions to evoke laughter and amusement. This class incorporates comedic skits, humorous challenges, and satirical takes on present occasions. | #humor, #comedy, #humorous, #leisure, #meme, #viralvideos |
Examples of Fashionable Movies
Examples of standard movies showcasing every theme reveal the variety and attraction of those traits. A video showcasing a relatable problem, for example, would possibly spotlight a typical wrestle, like packing for a visit, whereas a ability demonstration would possibly showcase a singular inventive expertise, like intricate origami.
Comparability with Earlier Tendencies
Comparability with earlier traits reveals evolving pursuits and preferences. Previous traits typically revolved round particular memes or dances, whereas present traits typically contain a mix of aesthetic attraction, ability demonstrations, and humor. These shifts recommend a rising curiosity in numerous types of content material that may join with audiences on a number of ranges.
Potential Longevity of Themes
The longevity of those themes is contingent upon their capability to stay related and interesting. Themes with broader attraction and cultural resonance are likely to endure longer than traits based mostly on fleeting pursuits. This longevity is dependent upon their adaptability and skill to include new parts whereas sustaining their core attraction.
Analyzing Influencer Affect

TikTok’s explosive development is intrinsically linked to the ability of influencers. These creators aren’t simply posting; they’re shaping traits, driving engagement, and defining the platform’s cultural panorama. Understanding their affect is crucial for anybody in search of to navigate the ever-evolving TikTok ecosystem. Analyzing influencer methods supplies invaluable insights into content material creation and viewers engagement, important parts for profitable advertising and model constructing.Influencers are extra than simply standard personalities on TikTok.
They’re content material strategists, group builders, and trendsetters. Their capability to attach with their viewers on a private stage, mixed with their understanding of trending codecs and content material themes, permits them to generate vital traction. This affect extends past the platform itself, typically spilling over into broader cultural conversations and impacting client habits.
Figuring out Prime Influencers Driving Present Tendencies
Figuring out essentially the most influential creators requires a multifaceted strategy. Analyzing their follower counts, engagement charges, and content material efficiency metrics are essential. Nonetheless, qualitative evaluation, reminiscent of assessing the originality and virality of their content material, is equally necessary. Recognizing creators whose content material resonates with a broad viewers and drives significant engagement is significant. A deeper understanding of their area of interest and audience is important to judge their affect.
Methods Employed by Influencers to Create Partaking Content material
Influencers make the most of varied methods to maximise engagement. Understanding these methods is important for efficient content material creation. Leveraging trending audio, standard visible results, and particular enhancing strategies are frequent. Crafting relatable and genuine narratives is essential to constructing a reference to the viewers. The usage of related hashtags and challenges is an important side of driving visibility.
Using interactive parts, reminiscent of polls and questions, additional fosters viewers participation.
Present TikTok traits are consistently evolving, and one intriguing space is the rise of athletes like Izzy Greene Joi, a prominent figure. That is influencing how content material creators are approaching varied challenges and creating participating content material. The affect on broader TikTok traits is critical and value monitoring.
Detailing How Influencers Work together with Their Viewers and Construct Communities
Constructing a loyal viewers entails constant engagement. Responding to feedback, internet hosting Q&A classes, and collaborating in challenges reveal real connection. Influencers typically create unique content material for his or her followers, fostering a way of group and belonging. Creating devoted areas, reminiscent of Discord servers or unique on-line teams, cultivates a stronger bond with their fanbase. Often interacting with followers, whether or not by means of reside streams or direct messages, is significant for sustaining rapport.
Evaluating and Contrasting Methods of Completely different Influencers
Influencers make use of assorted methods to attain success. Some excel at creating extremely visible, short-form content material, whereas others prioritize longer-form narratives or behind-the-scenes glimpses. One creator would possibly give attention to a extremely particular area of interest, whereas one other targets a broad viewers. Understanding the variations between these methods reveals the varied approaches to influencer success. Completely different influencers use assorted content material kinds and approaches, creating a posh panorama of engagement methods.
Their particular strengths and weaknesses provide insights into the complexities of influencer advertising.
Analyzing present TikTok traits reveals an enchanting interaction of viral challenges and rising sounds. One significantly noteworthy development, typically linked to discussions of social media controversies, is the current buzz surrounding the Sophie Raiin Leak. This leak, whereas sparking vital on-line exercise, finally contributes to the ever-evolving panorama of standard TikTok traits.
Influencer Affect Evaluation Desk
Influencer Title | Key Pattern Contribution | Viewers Engagement Ways |
---|---|---|
Instance Influencer 1 | Pioneering modern use of trending sounds and visible results | Common reside Q&A classes, unique behind-the-scenes content material |
Instance Influencer 2 | Creating relatable content material specializing in on a regular basis struggles and triumphs | Interactive challenges, energetic response to feedback, fostering a supportive group |
Instance Influencer 3 | Using trending challenges and dance traits | Creating unique merchandise, collaborating with manufacturers, and interesting in sponsored content material |
Exploring the Function of Sound
TikTok’s audio panorama is continually evolving, with sounds driving traits and shaping the platform’s id. Understanding the recognition of particular sounds, their origins, and the way they affect content material creation is essential for greedy the algorithm’s mechanics and for content material creators to leverage them successfully. This exploration delves into essentially the most prevalent audio tracks, illuminating their affect on video traits.The usage of sound is just not merely incidental; it is a highly effective instrument for creating emotional resonance and virality.
The appropriate audio can amplify a video’s message, immediately connecting it with a wider viewers. Tendencies are sometimes born from sudden pairings of audio and visuals, highlighting the dynamic interaction between these two parts.
Fashionable Trending Sounds
A mess of sounds permeate TikTok’s present development cycle. These sounds fluctuate from catchy tunes to evocative snippets of music, every influencing the temper and tone of the accompanying movies. Understanding the sources and contexts of those sounds supplies a deeper perception into the cultural zeitgeist and the algorithm’s preferences.
Audio Monitor Evaluation
This part examines the important thing audio parts driving present TikTok traits. It consists of an evaluation of the origin and significance of those sounds.
- Pattern-setting Audio Tracks: The recognition of particular audio tracks is a direct reflection of broader cultural pursuits and traits. These sounds typically turn into shorthand for a selected temper, theme, or message. Examples embrace viral sound results, remixes, and excerpts from standard songs, every carrying its distinctive cultural resonance. Their prevalence signifies that the algorithm favors content material that leverages these sounds to interact the platform’s customers.
Examples of Trending Audio Tracks
The next desk showcases a number of the most prevalent audio tracks at present shaping TikTok traits. It supplies examples of how these sounds are utilized in varied video codecs.
Audio Title | Supply | Examples of Use |
---|---|---|
[Example Sound 1] | [Source: Popular Song Remix] | [Example: Upbeat dance videos, comedic skits, and relatable scenarios.] |
[Example Sound 2] | [Source: Viral Sound Effect] | [Example: Humorous reactions, challenges, and trending memes.] |
[Example Sound 3] | [Source: Original Music Track] | [Example: Emotional content, storytelling, and music-focused videos.] |
Analyzing Consumer Engagement Metrics
TikTok’s dynamic panorama necessitates a deep dive into person engagement metrics. Understanding how these metrics evolve, and the way they differ from previous traits, supplies invaluable insights into the platform’s present person habits and the methods that drive viral success. Analyzing engagement permits for a extra correct prediction of future traits and permits content material creators to raised adapt to altering person preferences.The metrics used to gauge engagement on TikTok, like likes, feedback, shares, and views, aren’t merely arbitrary numbers.
These quantifiable measures provide essential information factors for understanding what resonates with the platform’s huge person base. Analyzing these metrics alongside content material themes and influencer affect supplies a complete image of TikTok’s present reputation traits.
Key Engagement Metrics
Understanding the core engagement metrics is key to greedy the character of viral success on TikTok. Likes, feedback, and shares are important indicators of person interplay and content material resonance. The interaction between these metrics paints a complete image of a video’s reputation and affect.
Comparability to Earlier Tendencies
Engagement metrics have advanced considerably. Whereas likes have all the time been a vital metric, the prominence of feedback and shares has risen. This shift suggests a transfer in direction of deeper viewers interplay and group constructing. Earlier traits centered extra closely on easy likes, however at this time’s hottest content material fosters extra complicated, concerned reactions.
Excessive-Engagement Examples
A number of movies have demonstrated distinctive engagement. Examples embrace dance challenges, comedic skits, and academic content material that seamlessly blends leisure with studying. The important thing to those profitable movies typically lies of their capability to evoke robust emotional responses, spark creativity, or provide distinctive views.
Elements Contributing to Excessive Engagement
A number of components affect excessive engagement. These components embrace originality, relevance to present traits, humor, emotional connection, and relatability. Movies that resonate with a broad viewers typically characteristic themes that really feel acquainted, and even mirror each day experiences, fostering a powerful sense of connection.
Evaluation of Trending Codecs and Influencer Affect
The codecs themselves are essential to engagement. Tendencies like short-form academic movies, artistic dance challenges, and humorous skits have confirmed exceptionally participating. Influencers, with their devoted audiences and inventive approaches, play a big function in driving traits and boosting engagement by means of their authenticity and inventive interpretation.
TikTok’s hottest traits are consistently evolving, reflecting present cultural pursuits. Understanding how traits emerge and their fast unfold is vital. An important side of profitable development evaluation is the “3 Squeeze Rule,” a framework for evaluating potential viral success. 3 Squeeze Rule. This framework helps dissect the underlying dynamics driving these traits, offering a invaluable lens for entrepreneurs and content material creators.
Finally, analyzing these traits supplies a robust strategy to navigate the ever-shifting panorama of TikTok.
Desk: Pattern Evaluation and Engagement Metrics
Pattern | Engagement Metrics (Likes, Feedback, Shares) | Causes for Excessive Engagement |
---|---|---|
Dance Challenges | Excessive likes, reasonable feedback, reasonable shares | Relatability, accessibility, ease of participation, typically incorporating standard music. |
Comedy Skits | Excessive likes, excessive feedback, reasonable shares | Humor, relatable eventualities, capability to generate laughter and spark discussions. |
Instructional Content material | Reasonable likes, excessive feedback, low shares | Offers invaluable info, typically offered in an entertaining and interesting manner, encouraging information sharing. |
DIY/Craft Tutorials | Excessive likes, reasonable feedback, reasonable shares | Sensible worth, straightforward to observe, typically visible and galvanizing. |
Understanding the Cultural Context
TikTok traits are extra than simply viral dances or catchy sounds; they typically replicate and form societal values, anxieties, and aspirations. Understanding the cultural context behind these traits supplies a deeper perception into the motivations and interpretations driving their reputation. This examination permits us to evaluate the potential affect on varied communities and societal norms. It additionally allows a nuanced understanding of how these traits are used to precise id, navigate social dynamics, and finally form our collective cultural narrative.
Cultural Nuances Related to Tendencies
Fashionable TikTok traits ceaselessly draw on current cultural narratives, recontextualizing them for a youthful viewers. This reinterpretation may be refined, like a well-known music tailored to a brand new era’s experiences, or extra specific, like a meme reimagined inside a brand new social or political context. Understanding these nuances is vital to deciphering the true that means behind the development. The traits typically spotlight rising subcultures, anxieties, and aspirations, and replicate shifts in social attitudes and values.
For instance, a development showcasing a selected fashion of clothes or make-up could replicate a need for self-expression or conformity to a selected aesthetic. Likewise, a development revolving round a social challenge could sign a rising consciousness and concern a couple of specific downside inside a society.
Societal Affect and Implications
The societal affect of TikTok traits is multifaceted. They will affect client habits, form aesthetic preferences, and even catalyze social actions. For example, a development selling sustainable practices would possibly result in elevated consciousness and adoption of eco-friendly merchandise and existence. Equally, traits centered on psychological well being consciousness might help destigmatize conversations about psychological well-being and encourage in search of help.
Nonetheless, the affect may also be detrimental. Tendencies that promote dangerous stereotypes or unfold misinformation can have a damaging impact on perceptions and attitudes.
Examples of Movies Illustrating Cultural Significance
A video showcasing a development associated to physique positivity, for instance, would possibly characteristic numerous people celebrating their distinctive options, selling inclusivity and difficult conventional magnificence requirements. Equally, a development centered on activism would possibly characteristic people utilizing TikTok as a platform to lift consciousness a couple of social challenge and encourage others to take motion. These examples spotlight how TikTok traits can turn into highly effective instruments for cultural expression and social change.
Such traits aren’t static however somewhat evolve in response to cultural shifts and person engagement.
Potential Controversies and Criticisms
Some traits would possibly evoke controversy as a result of their potential to perpetuate dangerous stereotypes, promote unrealistic expectations, or unfold misinformation. A development showcasing a selected fashion of magnificence, for instance, could also be criticized for selling an unrealistic or probably dangerous commonplace of magnificence, significantly if it targets younger audiences. Equally, a development centered round a social challenge could be criticized for being overly simplistic or misrepresenting complicated issues.
These controversies underline the necessity for crucial engagement with TikTok traits.
Pattern Evaluation Desk
Pattern | Cultural Context | Potential Criticisms |
---|---|---|
“X” Pattern | Displays a rising consciousness of Y challenge and promotes Z motion. | Would possibly oversimplify the problem of Y or result in misinformation relating to Z motion. |
“A” Pattern | Demonstrates a shift in societal views in direction of B and promotes C habits. | Could contribute to the unfold of D dangerous stereotypes or promote unrealistic expectations. |
Illustrating Trending Movies
Understanding the visible language of trending TikTok movies is essential for content material creators and entrepreneurs alike. These movies typically leverage particular visible parts, artistic strategies, and storytelling approaches to resonate with audiences. This evaluation explores the important thing elements of profitable trending movies.Trending movies on TikTok are sometimes characterised by a fast evolution of visible kinds and codecs. Creators constantly experiment with modern strategies to seize and preserve viewer curiosity.
The recognition of a video is set by its capability to convey a compelling message by means of its visible narrative.
Trending Video Descriptions
This part supplies detailed descriptions of a number of trending video varieties, specializing in their visible parts, themes, and messages. The evaluation examines the artistic strategies employed in every video format and explores the visible storytelling strategy used.
Video Description | Artistic Methods | Message |
---|---|---|
One video kind entails a fast succession of visually placing pictures, typically accompanied by upbeat music. The photographs could characteristic vibrant colours, dynamic transitions, and a powerful emphasis on visible storytelling. | Quick-paced enhancing, vibrant colour palettes, and dynamic transitions are used to create a visually participating expertise. The video would possibly use trending audio to additional amplify the emotional response. | These movies sometimes intention to entertain and evoke robust feelings in viewers. They’re designed to be extremely shareable and viral. |
One other prevalent development entails comedic or satirical short-form skits. These movies typically characteristic exaggerated expressions, quirky character interactions, and relatable eventualities. | Over-the-top performing, fast cuts, and intelligent use of comedic timing are key. Props and costumes could also be employed to boost the humor and satire. | These movies are designed to entertain and make viewers giggle. They typically use relatable eventualities to create a way of connection and shared expertise. |
A 3rd class of trending movies makes use of trending audio and challenges. These movies could contain dance routines, lip-sync performances, or comedic responses to particular prompts. | The movies make the most of trending sounds to boost the person expertise. The usage of particular dance strikes, lip-sync strategies, or character reactions are used to generate person engagement and interplay. | These movies are designed to encourage participation and sharing. They faucet into the social side of TikTok, encouraging customers to interact with the traits. |
A fourth class options movies that spotlight each day life experiences with a give attention to emotional connection. These could characteristic intimate moments, reflections, or private narratives. | Authenticity, pure lighting, and centered digital camera angles are key. Music decisions typically replicate the emotional tone of the video. | These movies intention to attach with viewers on a private stage. They typically discover relatable themes and emotions. |
Categorizing Tendencies by Demographics: Most Fashionable Tiktok Tendencies Proper Now

TikTok traits aren’t universally standard. Understanding which traits resonate with particular demographics is essential for content material creators and companies in search of to focus on their audiences successfully. This evaluation delves into the demographic components influencing development reputation, exploring the explanations behind these traits’ success and offering illustrative examples.
Figuring out Fashionable Tendencies Amongst Particular Demographics
Completely different age teams, geographic places, and pursuits typically gravitate in direction of distinct traits. Understanding these preferences permits for extra focused content material creation. Analyzing engagement metrics and influencer exercise can present invaluable insights into trending subjects and their reception inside varied demographics.
Elements Influencing Pattern Reputation Inside Demographics
A number of components contribute to the recognition of sure traits inside particular demographics. Cultural relevance, relatability, and the perceived worth of a development play vital roles. The accessibility of trending content material by means of shared experiences, on-line communities, and social circles additionally contributes to their unfold inside specific teams.
Examples of Movies Tailor-made to Particular Demographics
Pattern movies tailor-made to particular demographics typically replicate the pursuits and values of the goal group. For example, a development interesting to youngsters would possibly give attention to challenges or humorous conditions related to their experiences. Equally, traits interesting to older audiences would possibly spotlight nostalgia, shared experiences, or sensible suggestions. A video centered on a selected passion, reminiscent of gardening, may appeal to customers focused on that exercise.
Demographic Evaluation of Trending Movies
Demographic | Fashionable Pattern | Reasoning Behind Reputation |
---|---|---|
Youngsters (13-19) | Dance challenges, viral audio, meme-based traits | Relatability to experiences, social stress to take part, fast engagement |
Younger Adults (20-29) | Relationship recommendation, productiveness hacks, journey vlogs | Want for steerage and relatable content material, in search of inspiration and aspirations |
Adults (30-59) | DIY house enchancment, cooking tutorials, nostalgic music traits | Sensible suggestions and pleasure of artistic duties, connection to shared experiences |
Seniors (60+) | Instructional content material, household historical past movies, reminiscing traits | Want for studying, sharing private experiences, reference to household historical past |
Location-based traits (e.g., particular cities) | Native challenges, humor particular to a metropolis, memes referencing native occasions | Relatability to the group, recognition of native references, shared experiences inside a geographical space |
Final Level
In conclusion, the preferred TikTok traits reveal a dynamic ecosystem pushed by modern codecs, participating content material themes, influential creators, and a eager understanding of cultural nuances. The evaluation of person engagement metrics additional highlights the important thing components behind the platform’s continued reputation. This exploration underscores the importance of understanding these traits, not just for content material creators but in addition for anybody seeking to faucet into the evolving cultural dialog on TikTok.
Keep tuned for extra insights because the platform continues to evolve.
Solutions to Frequent Questions
What are the most typical video codecs utilized in trending TikTok movies?
Fashionable codecs embrace dance challenges, comedic skits, academic tutorials, and duet movies, amongst others. The important thing traits fluctuate broadly, however typically embrace participating visuals, catchy music, and a transparent narrative.
How do influencers affect TikTok traits?
Influencers considerably form traits by creating participating content material that resonates with their viewers. This consists of leveraging trending sounds, creating distinctive codecs, and interacting with their followers to construct a powerful group.
What are some examples of content material themes at present dominating TikTok?
Present themes vary from relatable on a regular basis experiences to social commentary, academic content material, and traits impressed by standard tradition. The underlying social and cultural components driving these themes fluctuate, however they typically replicate present occasions, societal conversations, and rising cultural shifts.
How do person engagement metrics differ between traits?
Tendencies with greater engagement typically have distinctive traits, reminiscent of robust visible attraction, compelling narratives, and inventive makes use of of sound and filters. Elements reminiscent of the general message and the viewers’s response to the content material considerably affect engagement metrics.